WORK
My work spans AI, communications, digital transformation and organisational change, across sport, tourism, international organisations, government and global brands.
Different sectors. Different pressures. The same challenge: turning strategy into something people can actually use.
01 · AI STRATEGY IN PRACTICE
Where the work is happening now.
I work with organisations moving from AI experimentation towards practical capability, better workflows and clearer strategic decisions.
EUROPEAN ATHLETICS
AI comms strategy and implementation
I am supporting European Athletics as it develops a practical approach to AI in communications, with a focus on how small teams can improve workflows, build capability and use AI where it creates value.
AI communications strategy
Workflow improvement
Capability development
Practical implementation
Communications transformation
International sport environment
SPORT
INTERNATIONAL FEDERATION
STADE TOULOUSAIN
AI leadership and capability
I design and deliver practical AI sessions for leadership and HR, focused on helping teams understand where AI can improve work, where human judgement remains essential and how responsible adoption can become part of everyday operations.
Leadership workshop
HR and people capability
AI readiness
Practical adoption
Responsible use
Team enablement
SPORT
PROFESSIONAL SPORTS CLUB
02 · TOURISM & TRAVEL
Building demand across markets, cultures and channels.
Turismo Chile
Former CMO · International marketing and digital strategy
As CMO of Turismo Chile, I worked across international destination marketing, digital strategy, market development and brand positioning, connecting a national tourism proposition with audiences across multiple international markets.
The role brought together many of the capabilities that now matter in transformation: audience understanding, data, digital channels, organisational coordination, international markets and the ability to turn strategy into measurable activity.
GLOBAL POSITIONING
Building a clear proposition across very different markets and audiences.
DIGITAL GROWTH
Using digital channels, data and changing customer behaviour to improve reach and performance.
INTERNATIONAL MARKETS
Working across cultures and stakeholder environments where one-size-fits-all strategies do not work.
WIDER DIGITAL TOURISM EXPERIENCE
My wider tourism experience includes international market development and helping build 3BaysOver, one of the largest B2B online tourism networks of its kind.
TOURISM
PUBLIC PRIVATE PARTNERSHIP
NATIONAL TOURISM ORGANISATION
03 · INTERNATIONAL ORGANISATIONS & PUBLIC AFFAIRS
Working where complexity is normal.
Some environments demand more than strong communications. They require an understanding of policy, politics, stakeholders, reputation and institutional reality.
WORLD HEALTH ORGANIZATION
My early work with WHO gave me experience in international public health, complex stakeholder environments and communications where clarity, credibility and public outcomes matter.
INTERNATIONAL ORGANISATION
PUBLIC HEALTH
UK GOVERNMENT / FCDO
As a Climate Change Attaché, I worked on climate diplomacy, low-carbon policy and international cooperation, including the challenge of turning complex sustainability agendas into practical action across governments and stakeholders.
GOVERNMENT
DIPLOMACY
SUSTAINABILITY
WHAT THAT TAUGHT ME
Complex stakeholder management
International communications
Policy and governance
Sustainability
Cross-border collaboration
Institutional complexity
04 · GLOBAL BRANDS & CORPORATE COMMUNICATIONS
Working where digital opportunity meets reputational risk.
As Head of Digital and Media in agency environments, I advised organisations operating across complex communications, social media and increasingly regulated digital environments.
SELECTED EXPERIENCE ACROSS GLOBAL BRANDS
CATERPILLAR
NOVARTIS
AUDEMARS PIGUET
MODERNA
WHO FOUNDATION
NESTLÉ
ABBOTT
JPMORGAN
Selected organisations I have worked with across my career. This does not imply that every organisation shown is a current consulting client.
DIGITAL & SOCIAL STRATEGY
I advised teams on social media strategy, channel governance, digital communications and how to build more coherent operating approaches across markets and stakeholders.
SOCIAL MEDIA · CHANNEL GOVERNANCE ·
DIGITAL STRATEGY
PRIVACY & DIGITAL GOVERNANCE
I worked with organisations navigating GDPR and Switzerland’s Federal Act on Data Protection, helping translate regulatory requirements into practical communications and digital practices.
GDPR · DATA PROTECTION · GOVERNANCE
AUTOMATION & AI
I introduced automation and AI into communications workflows as these technologies began changing how agency and client teams produced, reviewed and distributed work.
AUTOMATION · AI WORKFLOWS · OPERATIONS
FROM DIGITAL TO AI GOVERNANCE
That experience now informs the AI protocols, governance models and implementation strategies I develop with clients today. The technology has changed, but many of the underlying questions have not.
AI GOVERNANCE · PROTOCOLS · IMPLEMENTATION
What are you trying to change?
If AI is creating more questions than answers inside your organisation, let’s work out what deserves attention first.