INSIGHTS
Practical thinking, real-world examples and useful reading for leaders working through AI, digital transformation and communications.
FEATURED
AI strategy is easy. Adoption is hard.
Draft test insight: the difficult work begins after the pilot.
4 min read
ALL
AI
COMMUNICATIONS
DIGITAL
SUSTAINABILITY
AI
Beyond the pilot: making AI stick in your organisation
Draft test insight on moving from experimentation to practical adoption.
5 min read
Communications
Communicating AI change without losing trust
Draft test insight on communicating change with clarity and care.
4 min read
Digital
The metrics that matter in digital communications
Draft test insight on choosing useful measures for digital work.
3 min read
CASE STUDIES
Strategy in practice.
A closer look at how strategy moves from an idea to practical action.
European Athletics
Sport
Supporting a practical AI communications approach for small teams, with a focus on workflows, capability and useful adoption.
Stade Toulousain
Sport
Practical AI sessions for leadership and HR, focused on responsible adoption and the role of human judgement.
Turismo Chile
Tourism
International destination marketing, digital strategy, market development and brand positioning across multiple markets.
BOOKS ABOUT AI
Worth reading.
Books, ideas and arguments that are genuinely useful for understanding AI, leadership and organisational change.
Book reviews coming soon.
AI COMMUNICATIONS BENCHMARK
Upcoming research.
I’m building an anonymised benchmark on how organisations are approaching AI in communications: what is working, where teams are getting stuck, and what is changing.
PABLO RETAMAL / RESEARCH
Communications, capability and organisational change
IDEAS / PROOF / RESEARCH
AI COMMUNICATIONS BENCHMARK / 2026