AI-SOS™

Move from AI experimentation to an operating model that works.

Most organisations don’t have an AI-tool problem. They have a coordination problem. AI-SOS™ stands for AI Sustainability Operating System. It helps you connect strategy, technology, workflows, governance and people into one operating model.

DISCUSS AI-SOS™

AI-SOS Triangle of Advantage connecting AI, digital transformation and sustainability

WHY AI-SOS™

Three strategies. One operating model.

AI-SOS aligns AI strategy with your existing digital, communications and sustainability priorities so your organisation moves with one direction and one plan.

WHERE IT FITS

Built for organisations that have strategy, but not yet an AI strategy.

Designed for organisations that already have strategy, but not yet an AI strategy.

Digital strategy

AI-SOS™ turns digital priorities into an operating direction.

Communications strategy

AI-SOS™ aligns content, engagement and systems to deliver more impact.

ESG strategy

AI-SOS™ connects ESG goals with data, workflows and decision-making.

HOW IT WORKS

Start with what already exists.

MAP

Review the organisation’s existing digital, communications and sustainability priorities.

ALIGN

Identify where AI can strengthen shared priorities and reduce duplicated effort.

ACTIVATE

Turn the strongest opportunities into a practical roadmap, governance approach and operating model.

HOW AI-SOS™ CAME TOGETHER

Three areas of experience. One methodology.

AI-SOS™ brings together three areas I have worked across throughout my career: digital transformation, sustainability and communications, and now AI strategy and adoption.

Digitalisation

Strategy, marketing, communications and digital transformation.

Sustainability

Climate diplomacy, ESG strategy and sustainable development.

AI strategy, adoption, governance and organisational capability.

20+ years

Working across organisations, sectors and markets where these areas increasingly overlap.

20+ years

Working across organisations, sectors and markets where these areas increasingly overlap.

The framework was developed into practical guidance presented at a Management & Performance Seminar in southern France in March 2026, attended by HR and business leaders, local companies, professional associations, IT professionals and Airbus executives.

Close the gap between AI and
the rest of your strategy.

Bridge the AI Gap

If your organisation already has digital, communications or sustainability priorities but no coherent AI strategy, AI-SOS™ is designed for that gap.

Align AI with your digital communications and sustainability strategies.

DISCUSS AI-SOS™

PABLO RETAMAL

AI Communications Strategy & Implementation

NAVIGATE

Home
AI Communications Scorecard
AI Strategy Report
AI-SOS™
Fractional AI Lead
Work
Insights
About

CONNECT

Contact me

LEGAL

PABLO RETAMAL

AI Communications Strategy & Implementation

NAVIGATE

Home
AI Communications Scorecard
AI Strategy Report
AI-SOS™
Fractional AI Lead
Work
Insights
About

CONNECT

Contact me

LEGAL

PABLO RETAMAL

AI Communications Strategy & Implementation

NAVIGATE

Home
AI Communications Scorecard
AI Strategy Report
AI-SOS™
Fractional AI Lead
Work
Insights
About

CONNECT

Contact me

LEGAL

Move from AI experimentation to an operating model that works.

Three strategies. One operating model.

Three strategies. One operating model.

Built for organisations that have strategy, but not yet an AI strategy.

Designed for organisations that already have strategy, but not yet an AI strategy.

Digital strategy

Communications strategy

ESG strategy

Start with what already exists.

MAP

ALIGN

ACTIVATE

Three areas of experience. One methodology.

Close the gap between AI and the rest of your strategy.

Bridge the AI Gap

Close the gap between AI and
the rest of your strategy.