AI-SOS™
Move from AI experimentation to an operating model that works.
Most organisations don’t have an AI-tool problem. They have a coordination problem. AI-SOS™ stands for AI Sustainability Operating System. It helps you connect strategy, technology, workflows, governance and people around the work that matters, so AI becomes part of a coherent operating model rather than another isolated initiative.
WHY AI-SOS™
AI-SOS aligns AI strategy with your existing digital, communications and sustainability priorities so your organisation moves with one direction and one plan.
WHERE IT FITS
Built for organisations that have strategy, but not yet an AI strategy.
Digital strategy
AI-SOS™ turns digital priorities into an operating direction.
Communications strategy
AI-SOS™ aligns content, engagement and systems to deliver more impact.
ESG strategy
AI-SOS™ connects ESG goals with data, workflows and decision-making.
HOW IT WORKS
Start with what already exists.
01
MAP
Review the organisation’s existing digital, communications and sustainability priorities.
02
ALIGN
Identify where AI can strengthen shared priorities and reduce duplicated effort.
03
ACTIVATE
Turn the strongest opportunities into a practical roadmap, governance approach and operating model.
HOW AI-SOS™ CAME TOGETHER
Three areas of experience. One methodology.
AI-SOS™ brings together three areas I have worked across throughout my career: digital transformation, sustainability and communications, and now AI strategy and adoption.
Digitalisation
Strategy, marketing, communications and digital transformation.
Sustainability
Climate diplomacy, ESG strategy and sustainable development.
AI
AI strategy, adoption, governance and organisational capability.
20+ years
Working across organisations, sectors and markets where these areas increasingly overlap.
The framework was developed into practical guidance presented at a Management & Performance Seminar in southern France in March 2026, attended by HR and business leaders, local companies, professional associations, IT professionals and Airbus executives.
If your organisation already has digital, communications or sustainability priorities but no coherent AI strategy, AI-SOS™ is designed for that gap.