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Senior marketing and sustainability expert with 20 years experience delivering added value to public and private organisations alike.

Worked internationally for global brands, startups, UN, UK Government and travel authorities.

British | Swiss Work Permit B

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Areas of Expertise

Digital Rings

Digital Marketing

Trees From Above

Sustainability

Career

Head of Digital

Weber Shandwick (IPG)

Geneva, Switzerland

(October 2022 - Present)

Business Development Director

3BaysOver

Lausanne, Switzerland

(2015 - 2017)

Head of Digital Strategy

Charlescannon

Geneva, Switzerland

(March 2021 - September 2022)

Marketing & Sales Manager

Niagara Conservation

Santiago, Chile

(2011-2013)

Chief Marketing Officer

Tourism Federation

Santiago, Chile

(2013 -2015) (2017 - 2019)

Climate Change Attaché

Foreign Commonwealth Office

Santiago & London, UK & Chile

(2008 - 2011)

Account Manager

Young & Rubicam

Geneva, Switzerland

(2003 - 2008)

Public Relations Officer

World Health Organization

Skopje & Geneva, N.Macedonia & Switzerland

(2001 - 2003)

+ 20 years accumulating unique international work experience.

 

+ Developed leadership and interpersonal skills working in different countries, languages and not shying away from team management responsibilities. 

Education

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Universidad Mayor

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University of London, SOAS

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International School of Geneva

Masters Degree

Environment & Sustainable Development

Double Bachelor of Arts

African Studies & Development Studies

International Baccalaureate

Training

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Growth University
Growth Master
Certification 
- 2021

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Advanced Google Analytics 
Certification- 2020

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Google Ads
Search 
Certification - 2020

Google Ads
Display 
Certification - 2020

Google Ads
Video
Certification - 2020

Digital Upskilling Program,
Taiwan - 2019

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Practical Writing for
PR Course,

London - 2005

Languages

English

Fluent

Spanish

French

Swahili

Basic

Arabic

Macedonian

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About Me

Inspiration exists, but it has to find you working.

- Pablo Picasso

I was born in the UK. At age 18 I had lived in nine different countries and spoke four languages. My international upbringing helps me easily adapt to multicultural work environments.  

My academic background in development economics motivated me to start working at the UN's World Health Organization.

 

Working with international media in war-torn countries and organising 

international events for the UN made me want to dedicate myself to communications and be better at marketing and media relations.

So I joined a marketing company. I was advised that the fast-paced environment of marketing agencies would be the best school for understanding how organisations used communications to promote products, services and influence stakeholders. 

 

Young & Rubicam did not disappoint. 

 

I spent years working on global integrated PR and marketing campaigns before moving on to in-house public affairs and marketing roles. 

Today, I proudly look back at what I have achieved.

 

I worked on diplomatic missions to help save the world from climate devastation, I relaunched a national travel brand and developed the world's largest B2B tourism digital networking platform. 

I work hard. 

 

Always. 

I do not give up.

Most importantly, I commit to the people who trust me.

Providing added value on a daily basis is the key to being a successful professional. 

At least that's how I see it. 

References

Susanna Saari,

Skål World President

Pablo is a true marketing professional, customer oriented and very easy to work with. 

Helen Kouyoumdjian,

VP Tourism Federation

Pablo delivers high quality results and sets an example for his colleagues. He delivers results even under high pressure.

Peter Bainbridge,

Deputy Director FCO

Pablo's impressive communication and marketing skills, coupled with him being a real team player, were paramount in delivering a UK government climate change communication strategy.

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