ABOUT PABLO RETAMAL
I’ve worked across public health, diplomacy, tourism, global brands, sustainability and AI. Different sectors, different pressures. The same challenge: understand what matters, then turn it into action.
25+
Countries lived and worked in
20+
Years across public, private and international organisations
Cross-sectorl perspectiveFrom diplomacy and tourism to global brands and AI
Geneva-based
Working internationally across organisations and markets
MY JOURNEY
How the pieces came together.
A path shaped by different places, disciplines and experiences, each adding a layer to how I think and how I work.
1997–2002
Academia
SOAS, University of London
BA and MA in African Studies, with a focus on environment and sustainable development.
2001–2011
International organisations & diplomacy
WHO + FCDO
Public health communications, international affairs and climate diplomacy across Geneva and Latin America.
2011–2017
Marketing & leadership
Tourism + private sector
International marketing, digital strategy and growth across tourism and emerging markets.
2017–2024
Communications leadership
Consultancies + global brands
Digital, content, sustainability and communications leadership across complex organisations and markets.
2024–Now
Independent consultant
AI + Digital + ESG
Helping organisations apply AI and digital thinking to real communications, workflow and decision-making challenges.
HOW I WORK
Strategy makes things clearer, not more complicated.
The way I work is deliberately simple: start with the real problem, design the right strategy, and make it practical enough to use.
1
Start with the problem
Technology, channels and tools come second. First, understand what actually needs to change.
2
Make it usable
A strategy only matters if people can understand it, apply it and make better decisions because of it.
3
Build capability
The aim is to leave teams with stronger judgement, clearer systems and more confidence to move forward.
TODAY
Focused on what matters.
I work independently from Geneva with organisations that want to use AI and digital thinking responsibly to improve communications, workflows and decision-making.
AI strategy and governance
Communications and digital transformation
Sustainability and ESG communications
Advisory and fractional leadership
Bring me the difficult problem.
If you’re working through AI, digital change or a communications challenge, let’s talk about what actually needs to happen next.
CONTACT ME