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AI vs. Human Copywriters: Why the Best Copy Still Comes from the Best Minds in Marketing
I explore the rise of AI in copywriting and how it has affected the marketing industry.
50 Shades of Greenwashing: The Darker Side of Corporate Environmentalism
You know, that fun little practice where companies enhance - or straight-up fabricate - the environmental impact of their products and...
ESG vs. Sustainability: What's the difference?
A concise breakdown of the distinctions between ESG and sustainability.
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