Hello
I'm Pablo, a Strategic Consultant specializing in Marketing, Sustainability, and AI, with 20+ years of experience helping public and private organizations drive impact and innovation.
I've worked internationally with global brands, startups, the UN, the UK Government, and travel authorities.
I’ve built my career at the intersection of marketing, communications, and sustainability.
Pablo Retamal is a strategic communication advisor based in Switzerland and a SOAS University of London alumnus, with a background in sustainability and international experience spanning diplomacy, culture, development, and digital innovation.
His career spans over two decades contributing to international organisations, government, and the private sector, including roles at the World Health Organization, the UK Foreign Office, and the Chile’s Tourism Board.
Pablo has led communication strategies that bring together diplomacy, sustainability, and digital innovation. He turns complex issues into clear, actionable narratives.
From climate policy and stakeholder engagement to AI-driven digital campaigns, he helps organisations connect purpose with performance through thoughtful, data-informed communication. His proprietary method, AI-SOS™ (AI Sustainability Operating System), audits how ESG, AI, and digital transformation are currently managed, then provides practical recommendations to address the most pressing gaps and opportunities.
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Strategic Vision & Global Thinking: Ability to connect complex global issues (environment, health, tourism) to national interests and long-term strategies.
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Innovation & Early Adoption: Natural drive to experiment with new tools, technologies, and ideas before they become mainstream.
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Cross-Cultural Intelligence: Deep capacity to understand, respect, and operate effectively in multiple cultural contexts.
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Analytical & Data-Driven Insight: Strong aptitude for turning data and behavioral patterns into actionable strategies and measurable outcomes.
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Educational & Advisory Excellence: Enjoys sharing expertise through teaching, mentoring, and preparing high-level briefs or speeches.
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Mission-Driven Engagement: Drawn to roles with clear purpose, societal impact, and values alignment (climate, health, sustainability).
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Strategic Creativity: Ability to turn abstract concepts or insights into innovative campaigns, programs, or policy frameworks.
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Collaborative Leadership: Inspires and coordinates multidisciplinary teams across sectors and geographies to achieve ambitious goals.
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I was born in the UK. At age 18 I had lived in nine different countries and spoke four languages. My international upbringing helps me easily adapt to multicultural work environments.
My academic background in development economics motivated me to start working at the UN's World Health Organization.
Working with international media in war-torn countries and organising
international events for the UN made me want to dedicate myself to communications and be better at marketing and media relations.
So I joined a marketing company. I was advised that the fast-paced environment of marketing agencies would be the best school for understanding how organisations used communications to promote products, services and influence stakeholders.
Young & Rubicam did not disappoint.
I spent years working on global integrated PR and marketing campaigns before moving on to in-house public affairs and marketing roles.
Today, I proudly look back at what I have achieved.
I worked on diplomatic missions to help save the world from climate devastation, I relaunched a national travel brand and developed the world's largest B2B tourism digital networking platform.
I work hard.
Always.
I do not give up.
Most importantly, I commit to the people who trust me.
Providing added value on a daily basis is the key to being a successful professional.
At least that's how I see it.
